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Research papers

Communication index

The presentation describes the creative approach of the newly developed Communication Index (CI), which compares the diverse communication patterns of China and India and potential marketing applications.The index measures the abilities of Chinese...

Catalogue: Congress 2007: Excellence
Authors: Jun Zhang, Wei-Cheng Chen, Ying Qin, Min Shen
Company: InterMedia Survey Institute
September 19, 2007
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Citation

Zhang, Chen, Qin and Shen (2007a, September 19). Communication index. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/communication-index